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Distribution of Products:

After processing through freezing and drying, fish products from Lake Nyasa follow these distribution steps:

Cold Storage:

Processed fish products are stored in cold storage facilities to maintain their quality and frozen state.

This ensures that the products remain fresh and can be transported over long distances without compromising their quality.

Wholesale Distribution:

Processed fish products are distributed to wholesalers who further distribute them to retailers and other consumers.

Wholesalers typically have a distribution network that reaches throughout the country and may even export internationally depending on market demand.

Retail Distribution:

Products destined for retail are often packaged in consumer-ready formats.

Retail distribution channels include local markets, supermarkets, and online platforms where consumers can easily purchase the products.

International Shipping:

Depending on global demand, processed fish products from Lake Nyasa may be exported to international markets.

International shipping requires adherence to food safety regulations and quality standards to ensure products are delivered in good condition to their customers.

Use of Information and Communication Technology (ICT):

Companies may utilize ICT systems to manage and monitor their fish product distribution.

This includes inventory management systems, stock tracking software, and logistics monitoring services to ensure efficient distribution and timely delivery.

By following these distribution methods, Lake Nyasa fishing and processing enterprises can ensure that their products reach customers promptly and in optimal condition, thus fostering their market presence and maintaining a steady business cycle for fish products.

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